​Maeve Rogers Edstrom

Strategic and seasoned professional with expertise in managing design teams for user experience and communications.

Experience

UX/UI Designer, University of Washington, School of Nursing; 2019, Seattle, Washington
  • Design/build lead for SleepSmart, an online educational therapy portal for children
  • Developed wireframes and prototypes using user research findings
  • Conducted usability testing and focus groups to inform design improvements
  • Project-based role, site successfully launched in Autumn 2019
 
Information Design Manager, Community Attributes Inc.; 2015–2018, Seattle, Washington
  • Established and led a user-centered design practice area within the firm specializing in information experience design
  • Hired, managed, and mentored a junior designer
  • Managed design and development for websites and web applications for global and local audiences
  • Led projects and manages client relations and team resources, often under tight deadlines
  • Designed visual data solutions using W3C accessibility standards
  • Supported business development and won projects through RFP procurement and client retention
  • Co-led a content and design brainstorming workshop with IFLA in The Hague, Netherlands which resulted in a comprehensive website update that was  prototyped, tested and launched within the same year
 
Creative Director, Design Maeven; 2012–2015, Austin, Texas
  • Led branding & identity initiatives for a variety of businesses in retail, manufacturing, services and non-profit organizations
  • Managed projects, client relations and business development
  • Drove business through word of mouth and press from online publications
  • Repeat clients accounted for 75% of revenues
 
Graphic Designer, USAA, IT Architecture; 2013–2014, San Antonio, Texas
 
Graphic Designer, MOSAK Advertising; 2012, Austin, Texas  

Graphic Designer, Maloney Strategic Communications; 2011–2012, Dallas, Texas  
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Art Director, JCPenney Corporate; 2010–2011, Plano, Texas

Graphic Designer, TracyLocke; 2007–2009, Dallas, Texas

Education

Master of Science, Information Management, December 2019: University of Washington
  • User Researcher, Spring 2019
    • Conducted research for a PhD student exploring how older adults learn new technologies
    • Collected primary data from twelve participants
    • Facilitated a task-based experiment and conducted interviews
    • Coded quantitative data and evaluated qualitative data
  • Product Manager, Winter 2019
    • Product lead for designing a web portal in collaboration with Seattle Children's, UW Medicine and UW iSchool
    • Conducted user research with stakeholders
    • Developed site content, user personas, site map, wireframes, and taxonomy

Bachelor of Fine Art, Communication Design, 2007: University of North Texas. Minor in Anthropology.

Skills

  • User Experience: Design, Research, Strategy & Implementation
  • User Experience Research: Competitive Analysis, Usability Testing, Surveys, Interviews, Task Analysis
  • Information Architecture: Organization Structures, User Journeys, Site Planning, Taxonomy/Ontology/Thesaurus Development
  • UI Design, Wireframing, Rapid Prototyping
  • Project Management & Team Leadership
  • Content Development & Business Writing
  • Accessible Design
  • Branding & Identity Development

Software

  • Adobe Creative Suite: Illustrator, InDesign, Photoshop, XD, Bridge, Acrobat
  • Microsoft Office: Word, PowerPoint, Excel
  • Sketch, Figma, Invision, Balsamiq, Optimal Workshop, Loop11
  • PoolParty
  • Google Drive: Docs, Sheets, Slides
  • Other Software: LucidChart, JIRA, Weebly, Emma, Dropbox, ESRI StoryMaps, Google Analytics, Slack
  • Experience designing for: Tableau, Bootstrap, D3 Charting Libraries, ARC GIS, Leaflet