Maeve Rogers Edstrom
Strategic and seasoned professional with expertise in managing design teams for user experience and communications.
Experience
UX/UI Designer, University of Washington, School of Nursing; 2019, Seattle, Washington
Information Design Manager, Community Attributes Inc.; 2015–2018, Seattle, Washington
Creative Director, Design Maeven; 2012–2015, Austin, Texas
Graphic Designer, USAA, IT Architecture; 2013–2014, San Antonio, Texas
Graphic Designer, MOSAK Advertising; 2012, Austin, Texas
Graphic Designer, Maloney Strategic Communications; 2011–2012, Dallas, Texas
Art Director, JCPenney Corporate; 2010–2011, Plano, Texas
Graphic Designer, TracyLocke; 2007–2009, Dallas, Texas
- Design/build lead for SleepSmart, an online educational therapy portal for children
- Developed wireframes and prototypes using user research findings
- Conducted usability testing and focus groups to inform design improvements
- Project-based role, site successfully launched in Autumn 2019
Information Design Manager, Community Attributes Inc.; 2015–2018, Seattle, Washington
- Established and led a user-centered design practice area within the firm specializing in information experience design
- Hired, managed, and mentored a junior designer
- Managed design and development for websites and web applications for global and local audiences
- Led projects and manages client relations and team resources, often under tight deadlines
- Designed visual data solutions using W3C accessibility standards
- Supported business development and won projects through RFP procurement and client retention
- Co-led a content and design brainstorming workshop with IFLA in The Hague, Netherlands which resulted in a comprehensive website update that was prototyped, tested and launched within the same year
Creative Director, Design Maeven; 2012–2015, Austin, Texas
- Led branding & identity initiatives for a variety of businesses in retail, manufacturing, services and non-profit organizations
- Managed projects, client relations and business development
- Drove business through word of mouth and press from online publications
- Repeat clients accounted for 75% of revenues
Graphic Designer, USAA, IT Architecture; 2013–2014, San Antonio, Texas
Graphic Designer, MOSAK Advertising; 2012, Austin, Texas
Graphic Designer, Maloney Strategic Communications; 2011–2012, Dallas, Texas
Art Director, JCPenney Corporate; 2010–2011, Plano, Texas
Graphic Designer, TracyLocke; 2007–2009, Dallas, Texas
Education
Master of Science, Information Management, December 2019: University of Washington
Bachelor of Fine Art, Communication Design, 2007: University of North Texas. Minor in Anthropology.
- User Researcher, Spring 2019
- Conducted research for a PhD student exploring how older adults learn new technologies
- Collected primary data from twelve participants
- Facilitated a task-based experiment and conducted interviews
- Coded quantitative data and evaluated qualitative data
- Product Manager, Winter 2019
- Product lead for designing a web portal in collaboration with Seattle Children's, UW Medicine and UW iSchool
- Conducted user research with stakeholders
- Developed site content, user personas, site map, wireframes, and taxonomy
Bachelor of Fine Art, Communication Design, 2007: University of North Texas. Minor in Anthropology.
Skills
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