ReadySetGrad.gov UX Research
ReadySetGrad.gov guides students, caretakers, educators and counselors as they develop pre- and post-college plans. The Washington Student Achievement Council (WSAC), which operates the site, found that users were having navigational difficulties with the site. This project was designed to pinpoint specific challenges in the current website and recommend ways to overcome them. A site navigation tree test was developed and taken by students, caretakers, counselors, and educators. Additionally, a survey was administrated to gather qualitative feedback from users about the content, design and site navigation of ReadySetGrad.gov. Test results showed that the site’s current navigational structure made it difficult for users to find certain content, and analysis from the survey and phone interviews supported those findings. CAI provided a comprehensive strategy for website development and design recommendations based on the test results and evaluations.